Are you the Design Creative Director VGC is looking for?

Preeti Vyas features in Impact's 8th Anniversary issue

Preeti Vyas, Chairwoman, VGC, was recently featured in Impact Magazine's 8th Anniversary Issue. Here's what she had to say.
“Through my years of being a creative professional and later the head of an organization, I have found that there is

 only one sure shot way of success for me – be it a strategic thought, a creative idea, or a presentation. It only works for my clients if it as already worked for me. I have found that the barometer for a ‘good’ or ‘bad’ idea is only within me. I have instinctively devised a ‘yogic’ method of reaching within, becoming deaf to any external nagging voices and dwelling on a creative thought one-on-one with myself. If I come away with a moment of deep joy, then I will back that thought with utter conviction. And almost always, the client too goes for it. And on the few occasions when I have let someone else’s influence overtake this process, then that idea has almost always bounced.
As I think about it a bit more, that is the DNA of my design firm VGC too. We work really hard to reach that ‘Aha’ moment, whether it is an idea or an execution. Also, in a larger sense, and pardon me if I am being a bit philosophical and perhaps even spiritual, isn’t the reason we all choose a creative field to achieve that inner moment of truth for ourselves?”
-Preeti Vyas

VGC at Designyatra 2012

The Grand Hyatt, Goa

The entire company looks forward to this event each year. Its an opportunity to get away for some team building, learn new trends, latest happenings, fresh ideas, meet old friends, relax
a bit, have some fun and do some networking. We started our preps early for this 3 day event, a day on digital with two dedicated to design. The location was Grand Hyatt in Goa.

Some late gremlins at work nearly scuppered the whole darn thing. But an email to the promoter worked wonders and all was well that ends well. We continued with our plans and bags were already packed with thongs and G-strings (men) and bikinis (not so sure).  But the stress levels began to mount as departure dates drew closer. They call it 'tension' in India.

What would we do without our favoured clients? Some late orders meant part of our conscientious team was forced to work through the nights leading up to the event. Having completed their work they managed to catch the flight just before the plane taxied onto the runway. All aboard who is going abroad!

Our early delegates witnessed some stunning presentations. Google – on how the future was in a pair of eyeglasses with their new user interface. Nokia – fighting back by revisiting their type, packaging and livery. Not least Adobe – who will soon have us in the clouds and their Michael Gough was honest enough to say that it is all about revenues. He also aired his love for his washing machine. Hmmm. Hope he has a bulletproof vest when he
goes home to his wife & kids.

The balance of our battalion practically flew in to join us for days two and three. We were entertained by Nick Roope and his mobile phone connected to a analogue earpiece – yep, no monthly plan for this one nor any call charges! Bill Lunderman of Palmolive Colgate showed his version of the 'Ali Shuffle' after a glass of champagne. What would he do for an encore or after two glasses? We witnessed a lively performance by Masashi Kawamura and the electrical and electronic wizardry of Joachim Sauter was just pure delight.

For once the Indian flag flew high with the architectural brilliance of Ambrish Arora whose presentation was breath taking. The earthiness of Manuskh Prajapati was the only hindi presentation on his MittiCool brand deserved his standing ovation for his innovations to benefit the hinterlands of his home country. 

 

But plaudits of all the delegates really fell on Arunachalan Muruganantham from the rural parts of Coimbatore (try saying that after a few whiskeys!). He seemed to be a late addition to the schedule probably for someone who had backed out. Most of the auditorium must have been pleased with this turn of events. His journey began by wanting to help his sisters and wife with sanitary napkins (as he calls them). An amazing story of trials and tribulations – entertainingly told in muffled heavy accented broken English, Hindi and anything else he could think of. He charmed the auditorium off their chairs with his humility and humour, bringing three standing ovations. Well done, sir… and bon voyage on your quest to assist all women with your global vision.

 

As always, there were many purely VGC anecdotes. We used this platform to announce the new face of VGC and the launch of Designomics Live Academy (DLA). Whilst everyone were stuffing their faces our team left packages on all the theaters chairs and ensured that each delegate had something to read from us post lunch on day two. A few of our revelers seemed to be done by 10.00pm on their first day and declared their never ending love for our Madame – hugs all round. Some of the younger brigade even went on to run up a massive bar-bill whilst partying through the night on day two but they didn’t miss a beat of day three. At the end of this day, it was party dawn at Tito's. VGC had their own party in a secluded corner.

Madame and her bodyguard were the first to arrive.
The couple rearranged the furniture in a cubicle shooing off
a few gatecrashers to the VGC party. Don’t mess with our Madame! The rest of the gang started rolling in two by two. We listened to the usual suspects and same old excuses – couldn’t find my lippy (men), rains, traffic, not enough bathrooms and he or she wasn’t ready on time. It is the norm in our circles to never admit liability, better to find someone
else or thing to blame; it is never your fault!

Once everyone was in place, there was an air of wonderment on their faces. With their drinks perversion in their mitts, our gala awards ceremony commenced.

Of the many highlights, here are some. Make-up bag for the best dressed lady, worthless cheque to our manual cash counter, megaphone so quite lady could be heard, motorbike

went to Bangalore, lemons to reduce the drunkard’s hangover, mobile phone for the tech freak, lunch boxes went to a lady with a food fetish, alarm clock for he who cant get to work on time, duck tape for taping the office mouth and a boat for the trawler-man. The best was the lady who didn’t
want to collect her Oscar as her wine may be stolen if left unguarded! Someone should have told the madam, the drinks were inclusive of the entry fee! 

We had 5 Chai-time award winners for various fetes beyond the call of duty and an artist collected the winner’s prize for bagging the most calling cards from delegates.

That done it was onto the dance floor followed by Cape Town till 6.00am for some. Oh the joys of youth. Most seniors were just getting up for breakfast about then. Note the absence of names! But you this scribe can sign like a bird if you cross his palm with silver or give 2 beers and an oven roasted lamb shank!

The writer’s conclusion of Designyatra is it is a well-organised event, action packed throughout. No time to sit still if you wanted to be fresh for the following day. There was something for everyone, laughs, knowledge, connections, jobs, recruitment, fun, parties, booze and food – well scrub the latter. My only criticism is that the snacks were better than the main course and water was more appealing than whiskey, tea, chai or coffee. But then I am probably in the minority as most delegates seemed to eat everything and enjoyed it. Bookings being taken for next year!

Opportunity In Mumbai & Bangalore

Senior Designer / Creative Director / Design Director to lead a compact team of enthusiastic, top of the line strategic creative minds. 

Preferred background  Out of Box thinkers,
with strong design skills and domain expertise  across Branding, Packaging, Editorial Design & Graphic Design communication with at least 5-7 years of experience
in a leading Design Agency.   

Job description
In this senior role at VGC, you will be responsible for leading all work, creatively and strategically. Be the voice of the design department and form a creative opinion, articulating this position clearly.

You will be responsible for design projects, from initial concepts through to design development, that meets the business objective of the organization and the client. You will also be responsible for all artworks and print production.

The scheduling of all design projects will need your assistance, to ensure even workflow in the Design Studio. Time spent on any given project will also need to be monitored, thus ensuring the highest possible productivity.

The responsibility of motivating and encouraging the other Design team members lies with you. As well as ensuring that the studio is up to date with the latest trends and popular design culture.

You will need to liaise with the Chairwoman and Business Development team on all aspects of design and  Strategy.

It would be your responsibility to understand client’s business objectives and to attend client meetings so as to liaise with them as required.

You would be responsible for the effective filing of projects correctly storing all creative work and utilizing computer systems.

Setting up of procedures relating to the Design Department and ensuring that these procedures are followed in the Studio i.e. regular meetings, quality checks, monitoring workflow, mentoring staff, feedback to account teams etc.

You will ensure that deadlines are met as agreed and that any problems in these areas are foreseen at the earliest. You would also need to inform the Business Management team of any difficulties in meeting the deadlines.

Required Technical skills:  Indesign, Photoshop, Illustrator, Microsoft Office.

VGC is Hiring | Business Head, VGC, Bangalore

Opportunity:
Lead a young, compact team of enthusiastic, top of the line creative and strategic minds. Take this fun, energetic 2 year old office to the next level, with new business ventures and client management.

Preferred background:
You have worked in Advertising or Design Strategy in senior Creative, Account Management or Planning roles. You may also have been in Brand Product Management in a multinational or FMCG company with integrated marketing communication experience.

Job description:
In this senior role at VGC Bangalore, you will be working closely with all departments, providing 360 degree, strategic direction and insights on brands; developing new business opportunities, building relationships with new clients while taking existing client businesses a level up. You will also lead and motivate our small but top notch team to further successes.

Sensibilities:
You appreciate and understand design concept and strategy; are a creative thinker who brings out of the box solutions to the table; are familiar with the intricacies of the production process from layout to the printed material; and are excited about exploring and staying up to date with new media.

About VGC:
Vyas Giannetti Creative is an award winning, Integrated Design Services agency rated among the top 4 design agencies in India by The Economic Times.
VGC Bangalore has an impressive roster of clients and has built brands for Kirloskar, Nitesh Estates, TJ’s Brew Works, Foster’s, Puri Constructions and others. Visit vgc.in to view our latest work and credentials.

Contact:

Shreesh Shankar

E – shreeshvgc@gmail.com

T – +91 80 40909543

TJ's BrewWorks | Restaurant Branding

 

TJ’s Brew Works is a microbrewery in Pune. To bring alive and market the appeal of this microbrewery to its audience, we used a fundamental premise of beer drinking being an extremely social activity. It was important that the campaign thought leveraged the social aspects of beer drinking. The term brew is so versatile that it refers to our unique brand of handcrafted beer and also gives us the leading phrase – “What’s brewing?” As a phrase it, immediately invites conversation, teases and prompts interesting responses and goads people into revealing bits about their lives. All of which is best done over a beer. Therefore, Brew Works is not just a place that brews beer…but much, much more!

Click here to view case study